How Design Plays a Part in Your Marketing Efforts

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Design is much more than graphics, logos and unique fonts. It is the identity, the mood, and the life of your brand; the connection of your brand to your customers.

"Design is intelligence made visible." -- Alina Wheeler

A lot of businesses or individuals will attempt to bootstrap their way through the design of their company instead of relying on a dedicated professional. You think that designing a logo and picking some fonts shouldn’t be that tricky, right? Then you spend hours scrolling through the font options trying to determine the difference between “Microsoft New Tai Lue” and “Microsoft Tai Le” and how to escape the icon you accidentally clicked on that made all your progress disappear.

Need further proof on why to go with a pro? Here are some questions to ask yourself when trying to create a design that effectively assists reaching your marketing goals:

  • How do you appeal to your viewer?
  • What type of company are you? Professional? Hip? Techy? Minimalistic? Outdoorsy?
  • Are you trying showcase your products, a service, general bio of the company, or create a call to action?

All these questions are critical to answer before you draw the first square box and fill it with color to prevent wasted time, effort and money.

Yup, design isn’t quite as easy at is seems but still is an invaluable part to your marketing efforts and investment in your company.

Paul Rand explained it perfectly, "Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."

Here at Americom Marketing, we have been taking on the challenge of creating effective, powerful, and motivating designs for the past 19 years to help our clients gain awareness and revenue.

“Design is to have a purpose, whether it is to generate conversions, or a call to action, a good design should mean something… that is the difference between the work of an amateur and a professional.” – Lance LaRue (our creative director)

Whether you are talking about websites, social media, or even a classic billboard, your marketing efforts are intertwined with your design. At Americom, we can understand and properly diagnose how to reach your goals and get your brand across the finish line. Essentially, your design is the face of the business for the world to see and it should:

  • Attract
  • Entertain
  • Inform
  • Educate
  • Motivate

In achieving this, your design is creating conversions, generating consumer trust, and differentiating you from competitors.

A classic example of a design executing a call to action is Uncle Sam. Good design creates meaningful first impressions, helps set you apart from the crowd, and boost both brand awareness and your bottom line.

Let the pros handle the complexity of design and save yourself from verbiage and color choice overload. Americom Marketing is an award-winning advertising, marketing, and design firm whose top priority is making your business more successful.

Resources:

https://www.canva.com/learn/design-at-work/

https://powerdigitalmarketing.com/blog/importance-of-design-in-your-marketing-efforts/

https://www.crowdspring.com/blog/great-design-business-startups-branding-marketing/

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