Why storyboard? You have a script idea, a shot sheet and plenty of notes that no one plans on reading. You have a team or at least one nerdy guy in the room who knows what to do, right? So why storyboard? Why not skip the storyboarding and get in an early round of golf? Storyboarding is critical in what we do at Americom Marketing. We use it for creating TV commercials, video presentations, web banners, sales presentations and more. It’s the basic form of providing a visual, frame by frame, to...

We see a lot of ads every day, just like you. We really see a lot of websites every day. A lot. Content sites, micro sites, ecommerce sites, sign-up-landing pages, news sites, retail sites, wholesale sites and book-your-[name here] sites. As we see site after site, day after day, we see a lot of the same things. News sites tend to have one of three looks – the spread out, white space wonderland, a cool blue or two thrown in here & there for accents, and teaser headlines are more and more...

Typefaces are critical in design. The type of font, the height, the leading & kerning, and punctuation legibility all work to make a large percentage of the design that most viewers feel, but largely don't even notice. It often sets the tone, eases or excites the reader, and reveals the personality of the design or brand. Our designers and layout artists know which fonts to stay away from, which ones to cling to, and which ones to use for headlines, which ones to use for body copy, and so forth...

Sertinos Café has a dark, mysterious, silky and full-bodied coffee that is appropriately named the Voodoo. Americom created a web and print ad to showcase this coffee some months ago and it stirred up some interest, even from regular customers. Our new TV spot takes the ad to another level of sensory overload with some sultry voice over, dark and smoky camera work and a little late night jazz mixed in. We are thrilled to have the new spot out, just in time for Mardi Gras and Valentine's. **See...