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News from the Blogosphere


What’s Hot, What’s Warm, and What’s Next for Design in 2014

Posted by | Monday, May 12, 2014 | 0 comment(s)

We see a lot of ads every day, just like you. We really see a lot of websites every day. A lot. Content sites, micro sites, ecommerce sites, sign-up-landing pages, news sites, retail sites, wholesale sites and book-your-[name here] sites. As we see site after site, day after day, we see a lot of the same things. News sites tend to have one of three looks – the spread out, white space wonderland, a cool blue or two thrown in here & there for accents, and teaser headlines are more and more...

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Goodbye, Mr. Parker

Posted by | Friday, February 28, 2014 | 0 comment(s)

Typefaces are critical in design. The type of font, the height, the leading & kerning, and punctuation legibility all work to make a large percentage of the design that most viewers feel, but largely don't even notice. It often sets the tone, eases or excites the reader, and reveals the personality of the design or brand. Our designers and layout artists know which fonts to stay away from, which ones to cling to, and which ones to use for headlines, which ones to use for body copy, and so forth...

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A Voodoo TV Spot Just in Time for Mardi Gras

Posted by | Thursday, February 13, 2014 | 0 comment(s)

Sertinos Café has a dark, mysterious, silky and full-bodied coffee that is appropriately named the Voodoo. Americom created a web and print ad to showcase this coffee some months ago and it stirred up some interest, even from regular customers. Our new TV spot takes the ad to another level of sensory overload with some sultry voice over, dark and smoky camera work and a little late night jazz mixed in. We are thrilled to have the new spot out, just in time for Mardi Gras and Valentine's. **See...

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Clean, Crisp and Sophisticated

Posted by | Thursday, February 6, 2014 | 0 comment(s)
Clean Layout for Ole River

We're excited about one of our latest e-commerce web designs. Ole River is a terrific furniture and decor shop with everything you'd want as a shopper. The styles, the inventory, the variety and options - and of course, beautiful product photography. Our sr. designer, Chad Campbell, dived right into this one with clean, sharp lines and modern typeface and design elements to match the style of not only the store, but of the shopper as well. With subdued colors (shades of gray) and a good use of...

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