We see a lot of ads every day, just like you. We really see a lot of websites every day. A lot. Content sites, micro sites, ecommerce sites, sign-up-landing pages, news sites, retail sites, wholesale sites and book-your-[name here] sites. As we see site after site, day after day, we see a lot of the same things. News sites tend to have one of three looks – the spread out, white space wonderland, a cool blue or two thrown in here & there for accents, and teaser headlines are more and more...