Typefaces are critical in design. The type of font, the height, the leading & kerning, and punctuation legibility all work to make a large percentage of the design that most viewers feel, but largely don't even notice. It often sets the tone, eases or excites the reader, and reveals the personality of the design or brand. Our designers and layout artists know which fonts to stay away from, which ones to cling to, and which ones to use for headlines, which ones to use for body copy, and so forth...

Sertinos Café has a dark, mysterious, silky and full-bodied coffee that is appropriately named the Voodoo. Americom created a web and print ad to showcase this coffee some months ago and it stirred up some interest, even from regular customers. Our new TV spot takes the ad to another level of sensory overload with some sultry voice over, dark and smoky camera work and a little late night jazz mixed in. We are thrilled to have the new spot out, just in time for Mardi Gras and Valentine's. **See...

We're excited about one of our latest e-commerce web designs. Ole River is a terrific furniture and decor shop with everything you'd want as a shopper. The styles, the inventory, the variety and options - and of course, beautiful product photography. Our sr. designer, Chad Campbell, dived right into this one with clean, sharp lines and modern typeface and design elements to match the style of not only the store, but of the shopper as well. With subdued colors (shades of gray) and a good use of...

When TexJoy asked us to illustrate a pig, we weren't quite sure what we were getting into. But we're sure glad we did! TexJoy famous seasonings and spices have long been associated with beef & barbecue, but nothing specific to pork rubs. Over the last couple of years, they've been perfecting the right ratios of mouthwatering spices specifically for seasoning pork ribs, pork chops, and more. And as soon a they got it to pass all their taste tests, they came to us with the funny, catchy name and...