For Constitution Day, we take a look at a patriotic brand and their marketing strategy. Getting noticed in the name of U-S-A, U-S-A, U-S-A!

As the 2018 MLB All-Star Game approaches this week in D.C., we'll see a beautiful blend of baseball and business. The fanfare and hype will increase with each passing day. But make no mistake, it's not really about baseball. It's business. It's branding. It's storytelling all by design.

IHOP becoming IHOb is a hot topic here at Americom. When it comes to branding, we all have our educated opinions...but when it's food branding, things can get pretty intense. Here's a look at what our millennials think about this name change.

We're all familiar with our favorite delicious ring of sweet bread and sugar...the donut...or it is doughnut? When's the last time you spelled out doughnut? Probably not within the past decade or so and it's no coincidence. Check out this Google Trends for donuts (blue), doughnuts (red), and Dunkin' Donuts (yellow). Nobody is searching for doughnuts. It's all about donuts now! What's really great is that donuts is searched more frequently thank Dunkin' Donuts which indicates that people just...