ICANN introduces new “.Law” domain extensions
In the not-too-distant future, it will be possible for
those practicing law to put a foothold in their online presence by registering
a website with a
While the availability of online domains have for years
been relegated to
.com, .net, or in the cases of educators .edu,
the advent of
.law has the potential to tailor an attorney’s online
presence with a site which more definitively communicates the individual and
services they provide.
Why it is important
With a profession which endears such personal client
relationships, it should be in every attorney’s best interest to be in control
of the online voice that defines them. While sites, like Facebook, LinkedIn —
and even Twitter — can provide a free initial presence for a business and
individual, the platforms which are offered are typically ones in which the
subscribing entities cannot control. The flow of information is set up by the
platform, most times in not the most proficient of manners.
Simple actions, such as seeking a way to ‘Contact Us’ or
contact a particular attorney, can be buried in a barrage of sub-rails of
information, or absent all together from the social media landing page.
In many cases, the ‘Contact Us’ issue is often resolved
simply by entering and displaying a link to a particular domain name anyway.
Different service aspects of the larger, free platforms
are also subject to change, such as when Google+ decided to end its Google
Also, though mass outages to high-profile sites are
generally infrequent, if Facebook, for example, goes down for a period of time,
not only will subscribers not have access to their accounts, but users and
potential clients won’t have a way to access your information.
Do it early
It’s best for those attorneys wishing to utilize the .law
domains to be expedient in their endeavor. Common names could prove a
hindrance. Those who move first on
JohnSmith.law, for example, will get
a better leg-up on those then forced to settle for
JRSmith.law. Currently, similar domain names which convey a similar
niche-specific profession do exist, but do not offer the snap efficiency of the
.law will — such as .lawyer, .attorney
and .legal. All of which can be detrimental when character count comes
up in signage and promotional material.
Right now, the .law domains are in the works.
There are no prices available at this time, but they will be announced closer
to the Landrush (general public) period on
Domains will then be available on a first come, first serve
bases. So make sure that you are online that day to register your domain before
someone else does.
Some websites will offer to pre-order your .law
domain. This is an expression of interest in a particular domain. It does
not secure a desired name, but it will enter pre-registrants into an internal
lottery that will be settled at the end of pre-registration if conflicting
Pre-ordering can take place at sites, such as IWantMyName.com
prior to the launch of availability. The site will attempt to register your
particular domain as soon as registry opens, however it is not guaranteed. Our
recommendation is to be at your computer during the release and personally
register your own domain as soon as possible.
If you have any questions regarding what is involved in
domain registration or would like to talk to an internet marketing professional
– don’t hesitate to contact us at Americom Marketing and we will help assist in
any way we can.