Your Brand and Its Colors It’s hard to imagine Target without their iconic red bullseye, McDonald’s without their huge golden arches, and Apple without their bright white logo, but those are big, iconic brands. What about a small business, an online store, or a regional product? When it comes to your brand, is the color all that important? The short answer is YES. But there’s much more to it than that… Color Psychology The psychology of color is used in all forms of advertising and marketing to...

BEAUMONT, TX — The Golden Triangle's largest advertising and digital marketing firm, Americom Marketing, has been awarded both gold and silver honors in the 26th Annual Communicator Awards from the Academy of Interactive & Visual Arts (AIVA). Winners were announced for all categories of creative design, media, communication and digital production this summer. Americom Marketing received a Gold Award of Excellence for Branded Content for their design of Beaumont Housing Authority's digital...

Perspective from our President and CEO, Charlie Cooper Coronavirus. Covid-19. Social Distance. Quarantine. New terms that have become a part of our everyday vocabulary. Six months ago, we would have been hard-pressed to define social distancing, we would have scoffed at the idea of people hoarding toilet paper, not shaking hands, not trusting as much, along with the constant sanitizing. Yet here we are. In the blink of an eye everything changed, and so did the world of marketing and...

COVID-19, a virus that has seized the world and left an air of uncertainty. We’ve all seen the news stories, know the symptoms by heart, and have heard the term social distancing in the past few weeks more than we had in our entire lifetime before. Amidst all this we are beginning to witness a global unity like never before on social media. Government officials are asking celebrities to help stop the spread and flatten the curve. Many well-known stars, such as Taylor Swift, Ariana Grande, and...