Today we look back at the last 20 years and thank Google for some important lessons they have taught us.

For Constitution Day, we take a look at a patriotic brand and their marketing strategy.

As the 2018 MLB All-Star Game approaches this week in D.C., we'll see a beautiful blend of baseball and business. The fanfare and hype will increase with each passing day. But make no mistake, it's not really about baseball. It's business. It's branding. It's storytelling all by design.

IHOP becoming IHOb is a hot topic here at Americom. When it comes to branding, we all have our educated opinions...but when it's food branding, things can get pretty intense. Here's a look at what our millennials think about this name change.