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News from the Blogosphere


MLB: Major League Branding, Plus Q&A

Posted by | Monday, July 16, 2018 | 0 comment(s)

As the 2018 MLB All-Star Game approaches this week in D.C., we'll see a beautiful blend of baseball and business. The fanfare and hype will increase with each passing day. But make no mistake, it's not really about baseball. It's business. It's branding. It's storytelling all by design.

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Donut Say Marketing Doesn't Work

Posted by | Friday, June 1, 2018 | 0 comment(s)

We're all familiar with our favorite delicious ring of sweet bread and sugar...the donut...or it is doughnut? When's the last time you spelled out doughnut? Probably not within the past decade or so and it's no coincidence. Check out this Google Trends for donuts (blue), doughnuts (red), and Dunkin' Donuts (yellow). Nobody is searching for doughnuts. It's all about donuts now! What's really great is that donuts is searched more frequently thank Dunkin' Donuts which indicates that people just...

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The Creative Process

Posted by | Friday, May 11, 2018 | 0 comment(s)

“Creative” and “Process.”Like Kanye and Kim, they make for a peculiar pair. Something looks a little off that challenges our brains to understand their union. Individually—sure, we get it. We totally get it. One is undeniable talent and unpredictable irrationality with strokes of brilliance; yet divisive and peculiar with a fine line between danger and euphoria. The other is the striking result of DNA, time, and systemic, gravity-defying molecules coerced with chemicals and ennui encased in...

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